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We Are From St. Pauli
The World Is Our Home.

St. Pauli is a magnet for contradictions. Innovation and tradition, perfection and improvisation. Prudence and passion come together to create a vibrant, hypnotic energy. This creative energy is the driving force behind all our endeavours.

We love what we do and do it with great passion. We work, laugh, fight, cry and party together and what comes out at the end has lots of character and genuine emotion: cutting edge bikes.

Heritage

Hamburg – the "gate to the world" – is our home. Here, a handshake still counts, and the honest, Hanseatic mentality is valued and lived.

We're from Hamburg's lively district of St. Pauli. The creative energy, inspiring diversity and people with the guts for self-determination is what characterises this place and helps us thrive.


Attitude

We think outside the box, we do things differently, we may seem a little rough around the edges, but we're always sincere and possibly a little crazy.

We'll always stick together, come what may. We're honest, courageous, open and stand by what we say and do. We have the edge.


Passion

Our dedication knows neither time of day nor time of year. It engrosses us completely. We're devoted to what we do. We work as one, ride our bikes in all conditions, we party, laugh, fight and cry together.

Our love for all things cycling is boundless. We rejoice and suffer along with our professional team riders just like we admire the commuters battlin their way through the chaos of the urban jungle on a daily basis.


We Are Part Of The Change In Mobility
And Help Shaping It.

We believe a large part of the future of mobility is human powered. We want to develop the products that facilitate the transition to new modes of traffic. The city is our playground and the possibilities endless, join us and together we can reshape the way we plan and build our cities and experience our mobility.

Every time someone decides to take the bike instead of the car is a victory for the individual.

Every time this decision is taken in spite of bad weather, congested streets and bad cycling infrastructure is a victory for our modern, urban society.